The Alliance for Sport Business aims at engaging and partnering among the sport business industry, its stakeholders, and college of business-based programs for the advancement of quality sport business education.
The purpose and values of the Alliance for Sport Business (ASB) are directed into three primary strategic areas.
*First, the ASB provides process-oriented guidance to member institution personnel regarding integration into and subsequent growth within colleges of business.
*Second, the ASB assists member institution personnel with academic and professional development issues including promotion and tenure, accreditation, curriculum development, and other areas.
*Finally, the ASB provides a central point for data gathered from member institutions related to advocacy issues in order to enhance department – college relationships.