Sport Business Education

8th ASB Annual Conference | April 12 - 14, 2018

This year’s conference is hosted by the Spears School of Business at Oklahoma State University in Tulsa, OK. See more information on registration, schedule, and hotel.


Welcome to the Alliance for Sport Business (ASB)

The ASB was founded in 2011 to meet the needs and issues with the growing number of Sport Business Programs in accredited schools of business. The ASB philosophy is to create a collegial professional environment by sharing innovative and best practices in the areas of the assurance of learning models, curriculum, faculty teaching and intellectual development along with creating high-quality professional industry engagement opportunities.

Our international organization represents programs based in Schools of Business accredited by one of the following agencies: the Association to Advance Collegiate Schools of Business – AACSB, the Accreditation Council for Business Schools and Programs –ACBSP, the European Foundation for Management Development Quality Improvement System — EQUIS, and the International Assembly of Collegiate Business Education- IACBE. Full membership is open to sport business programs currently in accredited business schools. Associate membership is open to sport management programs based in business schools in a formal process of obtaining one of the designated business school accreditations or those sport management programs not currently housed in their accredited business schools, but are in a formal transition process of relocation to their business schools.

The Alliance for Sport Business is committed to increasing the academic excellence, the high quality intellectual contributions to the academy along with preparing high quality graduates to the sport, recreation and entertainment industries. The recent 5th ASB Annual Meeting hosted by Ohio University had high quality presentations on assurance of learning, experiential education, the development of joint international sport business programs, the design of sport analytics courses along with the emerging professional and academic preparation model of future sport business faculty. We look forward to working with our faculty, deans and industry stakeholders to create an impact on existing and emerging areas of education and business.

In closing, please let us know of your interest in contributing or how we might better serve your needs.

Best regards,

Mark Conrad
President, Alliance for Sport Business

Mark Conrad President, Alliance for Sport Business

Mark Conrad
President, Alliance for Sport Business

The Alliance for Sport Business is an international professional organization composed of academic programs in accredited business schools/institutions committed to promoting and advancing sport business education through excellence in teaching, scholarly research, professional development, collegial and creative collaboration with the sport industry and the greater academic and business community.

Number of Sport Business Programs






Member Institutions