Welcome to the Alliance for Sport Business (ASB) Website.  The ASB was founded in 2011 to meet the needs and issues with the growing number of Sport Business Programs in accredited schools of business. The ASB philosophy is to create a collegial professional environment by sharing innovative and best practices in the areas of the assurance of learning models, curriculum, faculty teaching and intellectual development along with creating high quality professional industry engagement opportunities.

Our international organization represents programs based in Schools of Business which are accredited by one of the following agencies:  the Association to Advance Collegiate Schools of Business – AACSB, the Accreditation Council for Business Schools and Programs -ACBSP and the International Assembly of Collegiate Business Education- IACBE.  Full membership is open to sport business programs currently in accredited business schools.  Associate membership is open to sport management programs based in business schools in a formal process of obtaining one of the designated business school accreditations or those sport management programs not currently housed in their accredited business schools, but are in a formal transition process of relocation to their business schools.

The Alliance for Sport Business is committed to increasing the academic excellence, the high quality intellectual contributions to the academy along with preparing high quality graduates to the sport, recreation and entertainment industries. We look forward to working with our faculty, deans and industry stakeholders to create an impact on existing and emerging areas of education and business.

In closing, please let us know how of your interest in contributing or how we might better serve your needs.

Best regards,

Mark Conrad, J.D.,
President, Alliance for Sport Business


The Alliance for Sport Business aims at engaging and partnering among the sport business industry, its stakeholders, and college of business-based programs for the advancement of quality sport business education.

The purpose and values of the Alliance for Sport Business (ASB) are directed into three primary strategic areas.

*First, the ASB provides process-oriented guidance to member institution personnel regarding integration into and subsequent growth within colleges of business.

*Second, the ASB assists member institution personnel with academic and professional development issues including promotion and tenure, accreditation, curriculum development, and other areas.

*Finally, the ASB provides a central point for data gathered from member institutions related to advocacy issues in order to enhance department – college relationships.


The Alliance for Sport Business is an international professional organization composed of academic programs in accredited business schools/institutions committed to promoting and advancing sport business education through excellence in teaching, scholarly research, professional development, collegial and creative collaboration with the sport industry and the greater academic and business community.


  • To encourage growth, acceptance, and recognition of sport business programs in business schools;

  • To increase awareness, acceptance, and recognition among respective accrediting bodies

  • To engage sport business practitioners in the education and development of students through industry-based projects and quality experiential learning opportunities;

  • To share the best practices of educational outcomes or assurances of learning that are appropriate and reliable among sport business programs;

  • To establish and maintain an interactive platform for sport business academicians and practitioners to exchange ideas and resources; and

  • To provide information to institutions contemplating movement to or establishment of a sport business related education program in a school of business.