Student Case Study
The Alliance for Sport Business welcomes student teams to participate in the Case Study Competition on Monday, March 2nd at 10:00am. Case study teams will have 12 minutes (with an additional three minutes for questions) to present their findings to a panel of judges from Boston Legacy FC (a new NWSL Soccer team).
Call for Papers
If interested in presenting sport management research, please email abstract to Annemarie Farrell at afarrell5@stonehill.edu for peer review. Abstract submissions will be reviewed on a rolling basis beginning January 1, 2026, and will be accepted until the program is full. Acceptance of a research proposal comes with expectation that at least one author will register and attend the conference in OKC.
2026 Conference Program
8:00–8:45 AM | Continental Breakfast & Conversation (Alumni Hall)
8:45–9:00 AM | Conference Welcome (Alumni Hall)
9:00–10:00 AM | Keynote Address (Alumni Hall)
Thomas Grilk, CEO (Retired) – Boston Athletic Association (Boston Marathon)
David Grilk, Founder/Entrepreneur – Artificial Intelligence + Robotics
10:00-10:15 AM | Refreshments Break (Alumni Hall)
10:15 AM–12:15 PM | Concurrent Sessions
Student Case Study Competition (Trustees Reading Room)
Boston Legacy FC
- 10:15-10:35
Listening to Student Workers: A WIL × SCCT Framework for Understanding Sports Business Undergraduates’ Industry Work While Enrolled
Sean Daly, Tim Sullivan, Emily Nuñez, Claire Sheerman, & John Dillard (University of Oklahoma)
- 10:40 -11:00
The Influence of Athletic Identity and Experience on Entrepreneurial Outcomes Among College Athletes and Sport Management Majors
Umar Muhammad (Ohio University)
- 11:05-11:25
Sport Fandom and Physical Health Orientation: The Roles of Group Norms and Team Identification
Aaron C. Mansfield, (Merrimack College), Yuhei Inoue (University of Illinois Champaign- Urbana), Daniel Lock (Bournemouth University), & Jonathan Grix, (Manchester Metropolitan University)
- 11:30-11:50
Finding the Strike Zone: A Review of Salary Caps in American Sports and Work Stoppages in Major League Baseball
Rebekah Ansbro (St. John’s University)
12:15–1:00 PM | Networking Lunch (Alumni Hall)
1:00–2:00 PM | Industry Panel (Alumni Hall)
The Women’s Sport Playbook: What’s Working, What’s Next
- Jess Enos (Director of Business Development & External Affairs, New England Patriots)
- Andrea LaPointe (Senior Associate Director of Athletics, Harvard University)
- Rick Nadeau (Managing Director, Nadeau Sports)
- Jammy Torres Millet (Manager - Fan Experience, Boston Legacy FC)
2:00–3:00 PM | Concurrent Sessions
Roundtable Symposium (Alumni Hall)
Preparing the Next Generation: A Symposium on Essential Competencies for Entry-Level Sport Business Professionals – Sean Daly (University of Oklahoma) & Patrick Leary (Dean College)
Poster Presentations (Trustees Reading Room)
- How Does Sociality Impact the Relationship Between Sport Fandom and Physical Health? An Examination of Iso, Duo, and Social Fans – Aaron C. Mansfield (Merrimack College) & Matthew Katz (UMass Amherst)
- Turning Chapters into Conversations: CDL as a Sport Management Teaching Best Practice – Kunsoo Shim, Ph.D. & Jesse Mala (University of Mary Hardin-Baylor)
3:00-3:15 | Refreshments Break (Alumni Hall)
4:15 PM | Tour of Fenway Park
Lodging Options
Boston offers a wide range of hotels and accommodations within easy reach of Fisher College and the Back Bay/Beacon Hill area. To assist attendees with their planning, the conference committee has compiled a curated list of nearby hotels that are well-suited for ASB Boston participants, including budget-friendly, mid-range, and premium options accessible via public transportation.
Budget-Friendly Options
- HI Boston Hostel — Downtown Boston; easy access to multiple T lines
- Found Hotel Boston Common — Budget hotel/hostel hybrid; near downtown transit
- Copley Square Hotel — Affordable Back Bay option; near Copley & Arlington (Green Line)
- Hotel 140 — Budget–mid option; walkable to Back Bay Station & Green Line
Mid-Range Options
- The Godfrey Hotel Boston — Downtown, excellent T access
- The Eliot Hotel — Commonwealth Ave; near Hynes (Green Line)
- The Lenox Hotel — Back Bay; walkable to Copley & Hynes (Green Line)
- The Colonnade Hotel — Back Bay; near Prudential/Back Bay (Green Line)
- Hilton Boston Back Bay — Back Bay; easy access to T & commuter rail
Please note that the conference is not directly affiliated with these properties, and no room blocks are being held. All reservations should be made directly with the hotel or through your preferred booking platform.