March 1-3, 2026

2026 ASB

Annual Conference

Hosted by Stonehill College, Fisher College, and Dean College

Boston, MA

Day
Hour
Minute
Second

Conference Registration 

Registration includes: instruction, materials, refreshments, and social events.

Member Fee

$ 300
  • Changes to $350.00 after Monday, Feb. 10, 2026

Non-Member Fee

$ 325
  • Changes to $350.00 after Monday, Feb. 10, 2026

Students

$ 50
Please ensure you or your institution is an ASB member prior to registering for the conference. Membership dues can be paid concurrently with conference registration fees.

Student Case Study

The Alliance for Sport Business welcomes student teams to participate in the Case Study Competition on Monday, March 2nd at 10:00am. Case study teams will have 12 minutes (with an additional three minutes for questions) to present their findings to a panel of judges from Boston Legacy FC (a new NWSL Soccer team).

 

Call for Papers

If interested in presenting sport management research, please email abstract to Annemarie Farrell at afarrell5@stonehill.edu for peer review. Abstract submissions will be reviewed on a rolling basis beginning January 1, 2026, and will be accepted until the program is full. Acceptance of a research proposal comes with expectation that at least one author will register and attend the conference in OKC.

2026 Conference Program

SUNDAY | March 1
MONDAY | March 2
TUESDAY | March 3

8:00–8:45 AM | Continental Breakfast & Conversation (Alumni Hall)


9:00–9:45 AM | ASB Annual Meeting (Alumni Hall)


10:00–11:00 AM | Industry Panel (Alumni Hall)

Data as Strategy: The Next Era of Sport Decision-Making

  • Caitlin Weigel (Senior Analyst, DraftKings)
  • John McMahon (Founder, Needle & Thread)
  • Fabio Gagnon (Scouting Assistant, New England Patriots)

11:00–11:30 AM | Case Study Awards & Conference Closing (Alumni Hall)

Conference Location

Fisher College – Alumni Hall
118 Beacon Street, Boston, MA 02116

 

Parking

Fisher does not have parking facilities on campus. However, there are a number of nearby garages and metered parking along Beacon Street. Additionally, on Sundays and all U.S. Holidays the metered parking is free!

Boston Common Garage: 0 Charles Street, Boston MA 02116

The Back Bay Garage: 222 Berkeley St, Boston 02116

75 Park Plaza Parking: 75 Park Plaza, Boston, MA 02116

Visiting Fisher College: Campus Maps and Directions

https://www.fisher.edu/about/visit-campus

Lodging Options

Boston offers a wide range of hotels and accommodations within easy reach of Fisher College and the Back Bay/Beacon Hill area. To assist attendees with their planning, the conference committee has compiled a curated list of nearby hotels that are well-suited for ASB Boston participants, including budget-friendly, mid-range, and premium options accessible via public transportation.

Budget-Friendly Options

Mid-Range Options

Premium Options

Please note that the conference is not directly affiliated with these properties, and no room blocks are being held. All reservations should be made directly with the hotel or through your preferred booking platform.

Past Conferences

#11- 2023 - Columbus, OH - Ohio University
#10- 2021 - Virtual - Oklahoma State University
#9- 2019 - Phoenix, AZ - Oklahoma State University
#8- 2018 - Tulsa, OK - Oklahoma State University
#7- 2017- Philadelphia, PA - St. Joseph's University
#6- 2016- Oklahoma City, OK - Oklahoma State University
#5- 2015- Athens, OH - Ohio University
#4- 2014- Tampa, FL - University of South Florida
#3- 2013 - Chicago, IL - Loyola University
#2- 2012 - West Haven, CT - University of New Haven
#1- 2011 - St. Louis, MO - St. Louis University
#0- 2010 - New Orleans - Exploratory meeting at SMA Conference