NASCAR Will Likely Move To A Tiered Model For Cup Series Naming Rights In 2020

Forbes Sports Money

Thu, 23 Aug 2018 12:00:00 +0000

While Monster Energy could return in 2020 as a naming sponsor for NASCAR’s Cup Series, the racing sanctioning body is eyeing a tiered sponsorship system similar to what the Olympics, PGA, and FIFA have with multiple “Official Partners”. Here’s the details and why is makes sense for NASCAR.

Maury Brown, Contributor