The Indy Racing Experience Two-Seater IndyCar Is Sports’ Greatest Marketing Tool

Forbes Sports Money

Fri, 24 May 2019 11:00:00 +0000

Lady Gaga to Stephen Curry and his wife Ayshea to MC Hammer to Mike Tirico, stars and fans alike have come away as huge fans of IndyCar by riding in a specialized two-seater. Here’s the story about how it was created and became the world’s best marketing tool.

Maury Brown, Contributor